AN OVERVIEW OF CELEBRITY RIGHTS IN INDIA
Celebrity rights are exclusive rights which are different from other rights. It is more of a property right than a personal right which each celebrity enjoys. The increase in consumer’s demands and role played by media has not only led to development of entertainment industry but has also increased the craze for the celebrities. The enthusiasm among the public to know more about the celebrity brings in a question of protecting the right of the celebrity. Considering the celebrity right as a property, it becomes susceptible for unauthorized trespass. The paper tries to study the various aspects of celebrity rights especially focusing on Indian perspective vis-à-vis the laws existing in other countries. The method opted for the study is descriptive analytical in nature and depends mainly on the secondary sources of information which include books, articles, Acts etc. Thereafter, it seeks to identify the existing gaps in our legal regime and suggests areas which require more protection so as to strengthen the current legal framework in India in this regard.