Technology and internet facilities have led to a revolutionary change in the sales and marketing arena globally. This paradigm shift has enabled the creation of a digital economy whereby market and its various entities envision an online presence. The objective of this paper is to assess the changing dimensions of the market in the light of a fast changing digital economy where various competitors are vying for a greater online market share. Given the objective, it becomes important to assess whether the Indian legislation, Competition Act, 2002, designed to cater to offline markets is capable of effectively addressing issues in relation to this newly emerging domain of technology enabled markets. The second assessment question shall relate to the impact that these new digitally operating enterprises have on pre-existing offline competitors. The authors shall also delve into analyzing whether the former leads to causation of any barriers to entry in the market. This paper shall give an insight into the recent judicial trend in dealing with abusive conduct alleged against such online enterprises.