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THE GOOGLE/FITBIT ACQUISITION: A WOLF IN SHEEP'S CLOTHING?

Updated: Nov 29, 2020

This post is authored by Bodhisattwa Majumder, a 5th-year student of B.A. LL.B (Hons.) at the Maharashtra National Law University, Mumbai.


Image from www.shutterstock.com

Introduction

The Competition regime of every jurisdiction across the world operates biologically, constantly evolving with each passing minute in tandem with the evolving markets. Along with the evolution of technology, the terminologies of Competition, namely, ‘players’, ‘dominance’, ‘market’, and ‘product’ are also evolving simultaneously. Earlier, where a player was considered dominant on the economic factors of assets, liabilities, and brand value, the age of technology has brought in new factors in the game namely ‘data’ or the digital equivalent of information. Data has been considered the new petroleum which is sought by every player in the market to provide a personalised experience and also understand the nitty-gritty of the prevailing market. Data has become the most important resource for any player which gives an edge over the other players in understanding the market, calculating its moves, understanding the consumer demand among other things.